When we found out one of Pulp Riot’s Co-Founders was coming by to show us his skills, we literally couldn’t contain ourselves. Not only is the incredibly talented Jay Wesley Olsen one of today’s leading hair artists but he is also a well established educator. You can catch him on platforms such as Hairbrained, Idea Logue, and now BCTV! He takes us through his unique lightening process by creating his perfect “Progressive Blonde”. What does that mean exactly? It’s a progression of three tones on each strand of hair creating a soft, perfect color melt. Mmmm delish! Jay shares his coloring secrets, step by step foil pattern, and gives us all the dish on Pulp Riot. Don’t miss it!


Jay Wesley Olsen

Engulfed by his passion for the craft of hairdressing, Jay Wesley Olson found himself apprenticing under the “Dessange School of Thought”. He was quickly recognized for his progressive hues described as elegance with an edge. Immersing himself in the various lightning and coloring techniques he would swiftly rise as a national artist for L’oreal Professional. During this time, the first Bespoke Salon was opened. A space that was focused on the craft of hairdressing, yet home to all curators, celebrating all art forms from poetry to music, painting to ironwork. Independently, Jay continues to innovate, continuously pushing the boundaries of hair color as an owner of the world wide hairdressing phenomena, Pulp Riot Hair. A hair color line that has taken the industry by storm and has no signs of slowing down.