It’s pretty impressive when you stop to think about how much our industry has grown in the last 10 years. Hairstylists have become sought after and praised for their hard work and techniques. Thanks to social media, stylists have the opportunity to have their work seen by thousands of people from all over the world! The social game is strong when you know just how to play it. Thanks to Something Social’s founder Calli Cholodenko, she shares with us just what it takes to stay ahead and on top of our INSTAGRAM STRATEGY. We say, it’s time to build our clientele by showcasing our beautiful work!


Nikki Lee

Hair stylist, salon owner, entrepreneur and mom, Nikki is a jill-of-all-trades. Whether she’s layering in some extensions, crafting the perfect blonde locks or touching up a deep brunette shade, she always makes her clients feel and look their best. Nikki went to beauty school in her hometown of Reno, Nevada. After she graduated, she went to Genesis Salon. When she moved to LA, she assisted at Fred Segal Beauty in Santa Monica, California. After opening Nine Zero One Salon with co-founder, Riawna Capri, they launched IN COMMON.

Calli Cholodenko

Born & raised in Los Angeles, Calli Cholodenko graduated with a Bachelor’s in Communication from the University of Southern California. She is the Founder and Creative Director of Something Social, and has worked with over 75 notable lifestyle brands including The h.wood Group, Westfield, Cycle House, Nine Zero One, Wildfox, Skechers, and Waldorf Astoria, among many others. Cholodenko is also an instructor at FIDM, and has been a featured speaker at industry conferences including Simply, The Workshop by Bloguettes, and Social Media Marketing World. She has appeared on The LadyGang and The Influencer podcasts and has been highlighted in Bossladies magazine, as well as Planoly and The Balanced Blonde blogs.