901 Artist Florido is back from being on tour with Justin Bieber! He's going to show us one of his signature looks that, wait for it, earned it's very own hashtag!


Florido Basallo III

Florido is an LA native who always had a knack for styling hair. He trained at some of the top salons in Beverly Hills and Hollywood, while assisting on fashion shows and photo shoots. His career took off quickly when his hip and easy going manner led to a tour with Justin Bieber who has remained a loyal client. Since then Florido has created looks for numerous music videos, print campaigns, commercials and tv shows. He has worked with many male celebrities including Chainsmokers, David Guetta and Afro Jack. Inspired by music, art, people, and fashion, Florido’s ever-evolving style provides his clients access to all of the emerging trends. Hailey Baldwin, Charlize Theron and Karlie Kloss all call on Florido for hairstyling or hair color. Whether it’s an edgy bob, sexy layers, or a beautiful blonde color, Florido is committed to making your hair a versatile accessory, day and night.